Designing an interactive website: Why is it important and things to consider for any web designer

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Without a well designed interactive website, it will become difficult for a business to survive. But, simply making a website without considering important factors will not help business at all. When creating and designing a website, make sure that it is interactive. Let’s take a look at the importance of interactive websites and what should a web designer consider when designing such a website.

 

A look at the interactive website: its importance and things to consider when designing

Interactive websites help to offer the best user experience to the website visitors and make it as engaging as possible. An interactive and engaging website helps to increase web traffic as it plays an important role in the rate of conversion. Let’s take a look at its importance, and some things to consider when designing an interactive website:

  1. Viewers are only interested in checking out a website further if the website offers them interesting contents and graphics. In short, it should make the viewers curious to check out more contents on the website. The content should not only be interesting but written in simple language so that it is easy for viewers to understand the information provided. Also, the content should be free of errors and original and be of quality to get the best result.
  2. Make sure to add high-quality graphics such as images and videos, and animations etc. on the website. Although good content is necessary for any website, a website without the best graphics will not yield the best result and website visitors will not be interested in checking out the website. Contents and graphics together help to make the website appear interactive to the visitors. But, when adding graphics to the website, you should only include what is relevant and cut out the unnecessary ones as using too many graphics than necessary will clutter the website and this has a negative effective effect on the website and its loading time.
  3. Include polls and questionnaires to your site, which the prospective customers can answer and this helps with the participation of the customers and interact with the business. The more the customers interact with the business, the better they will understand it.
  4. Increasing numbers of websites are offering live chat for their customers.
  5. Interactive websites will help the business to structure the marketing campaign. The data collected will help the business to offer the customers with the recommendation for products. This helps with retention of the customers and help with the decision when purchasing.
  6. An interactive website will help the business to get the best backlinks for the business. Many businesses spend a great deal of time and money to get the best backlinks. When a website visitor gets the best experience from an interactive website, there’s a greater chance that the visitor will share the website contents on any relevant social media platform.
  7. An interactive website will also help to increase the google ranking. Google tends to favour the websites that are mobile optimized.

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