It is evident that an increasing number of people are accessing websites through their mobile devices, instead of using laptops/PCs. User experience is greatly hampered when a visitor decides to check out a website, through a mobile website, that has not been mobile optimized. This is where responsive design comes into play. Let’s take a look at how it became so popular.
A look at the popularity of responsive web design:
It is a system that is created for a website which will respond according to the website visitor’s device screen size, offering a flexible layout, and it only requires a single content source and URL, which saves a lot of time and money, if the business invested in an extra site created specifically for mobile devices. Responsive web design offers an optimized experience when browsing for the website visitor. When a website is designed with responsive web design, it will work great in any device, such as a tablet or mobile. The website layout will automatically resize according to the device and this will allow the website visitor to check out the content and the graphics properly.
In the past, to offer an excellent mobile website browsing experience, website developers would opt to create a different but similar site for the original site. This would take a lot of time and a lot of money had to be spent for this purpose. Along with the original site, the separate mobile site also needed to be maintained and this is a hectic process to opt for. With responsive web design, this inefficiency is dealt with effectively, and the website gets the best result. As a result, responsive web design quickly gained popularity in the industry as a trend that is to stay for the coming years.
There are various benefits of responsive web design and these are:
- It helps with refining the website content in a way that when a website visitor visits the website through the mobile device, only the important information shows up. This helps the web visitors to check the website without any hassle or getting confused when checking the content.
- Visibility is important for any website so that a greater number of visitors would come across the website when searching for anything relevant to the website niche. Responsive web design helps a website to achieve this as it helps with increasing the visibility of the website on search engines. Updates of Google algorithm has made this possible, making mobile-friendly website design a priority.
Most businesses are now turning towards responsive web design as it helps businesses to reach out to a greater number of customers who use mobile phones or similar devices to browse the internet. It also helps to offer experience that is consistent to increase sales and lead generation. Businesses will also be able to get all the reports, relevant tracking, and analytics in one single place. It will also help the business to stay ahead of its competitors in the market.
These are some reasons why responsive website design has gained massive popularity and is likely to become a trend to stay for years in the industry!