Promoting a site can be done in many ways, using marketing and promotional strategies. But these aren’t as effective as the word-of-mouth. It is obvious that you may not trust to use something just because you get an email, see a poster or read about it. However chances are very high if a friend or someone close to you, recommends to you and insists you on doing it. This is the main reason why the freelance web designer singapore industry is beginning to set its camps on various social media. Social media is the digital word-of-mouth of today’s world. If someone posts something which you read it, it has an effective impact on you because of the person who posted it.
Social media is an effective way of communication. It provides you with real time communication and effective response time which may help in improving the website. In order to do that you need to provide your users with your social media links. In simpler ways, it can be done by just putting a link. But the problem is that links are sometimes overlooked and your user may not be able to find it. In this case icons are used. It is highly unlikely that an icon gets ignored. But you just don’t have to put the icon there, it must be able to redirect the user to the social media page of the respective website.