Web designers need to make sure that the design should be strong enough to influence the visitors to the website, along with making the site appear pleasant. A Visual hierarchy is one way through which web designers can influence viewers successfully. In fact, good design and visual hierarchy goes hand in hand to create the best effect. Good design without visual hierarchy will never work. Let’s take a look at what a web designer should know about a visual hierarchy.
Website design and visual hierarchy:
In simple words, visual hierarchy is when any specific element will capture the attention of the viewers, over the other existing elements in the page. Opting for a different method than a common one will definitely help the website to appear different from others. Let’s take a look at some ways to create design hierarchy below:
- Bigger fonts will attract the most attention and this is why headlines are always written in big and bold fonts. But this may always not be the best option out there. When selecting big fonts, you should make sure that you are using the correct size, which will suit the content and make the overall design appear pleasant to look at. Average sizes of heading can be over 18 pixels. Our eyes naturally spot the bigger element(s) first and then moves to the next size to it.
- Colour is another important aspect when it comes to creating an effective hierarchy. Colour plays an important role in influencing the visitors to the website. It should be noted that there’s a hierarchy is color as well. Red and black colours are commonly used for drawing attention. While pastel and soft colours are used in the background. Contrast colours are used to create an enhancing effect. The use of contrasting colours helps to attract attention easily.
- The layout is another way to create a hierarchy. You can place an element in the front centre of the page, as this is the first step to create a visual hierarchy. But, when working with layout, simply placing it at the top will not work. You should follow Fitt’s Law in this case and place the element(s) in a location that is reached easily. You also shouldn’t forget about Gestalt Principles when placing the elements.
- Spacing is also important when it comes to creating a hierarchy. It helps to create the visual hierarchy through negative spacing and proximity. Proximity is important as it helps to define the meaning and the functionality of an element visually. According to The Gestalt principles, the elements that are placed together helps the viewers to perceive that they offer the same function. Many designers make the mistake of treating negative/white space as space where they can place more elements. A professional designer knows which elements are necessary and which ones are not, creating an effective design.
A professional designer knows how to utilize these ways to create a visual hierarchy, with a perfect balance to get the best result by attracting the maximum number of viewers.