The website is built on two essential elements: the layout and the content. While the content is what you will offer to the users, the layout is the support of the content. Indeed, the good layout will allow you better arrangement of the content and therefore the best compliance with the UX principles. Coming to that point, the UX requires the website to fulfill some factors. Thus, several types of layouts have been launched. The asymmetric layout is one type that is characterized by several properties. This layout is supposed to be advantageous in a matter of compliance with the UX and SEO principles.
The layout in brief:
The layout describes the way that the elements of the webpage are arranged. It is important to consider the layout when conducting the web design process. The concept of the layout is important because it defines the positions and the appearance of the several elements to include on the webpage.
Symmetry and Asymmetry in web design:
There are several types of symmetries: the reflection, the rotation, and the translation symmetry. In the web design, the symmetry refers to the balanced design. This refers to the arrangement of the elements in order to create a relative balance. This balanced arrangement will consider the colors and their densities, the typography, and the empty spaces.
The asymmetry is created when the symmetry factors are not fulfilled. There will be an unbalanced design. This refers to the creation of clear contrast within the web page. The concept of the asymmetrical layout or the asymmetrical web design has definitely some particularities that go beyond the arrangement of the web page elements.
The asymmetrical layout characterization:
The asymmetrical layout, as it sounds, has no symmetrical reference, such axis or central point. The frames are not arranged in a way to create a balance among the elements. On the contrary, the asymmetrical layout arranges the elements according to the space availability. The elements are therefore placed in order to fill the gaps in the web page.
Besides, There isn’t a mathematical pattern that regulates the positioning of the elements on the page. However, the UX principles are the sole factors that guide the creation process.
The advantages of the asymmetrical layout:
The asymmetrical layout design is important because it creates an interesting and an unusual contrast within the web page. The main advantages of the asymmetrical layout can be summarized as follow:
- The new look is appealing and attract the users. Because of that, the asymmetrical layout is supposed to increase the conversion rate.
- It differentiates the website from the competitors and creates a distinguished graphical chart.
- It reduces the CSS constraints which is likely to improve responsiveness and loading speed.
The web design tends to dismiss classical trends and adopt new techniques. In fact, the asymmetrical layout design joins the single page website. Both have abandoned the common layouts and the usual arrangements to create new, unbalanced and less stuffed formulas. The advantages of these trends are spectacular and they are going to lead the field for a while.