You’re setting up a WordPress site – congratulations! You’re well on your way to creating an online presence and earning money. That is, if you go about it the right way. Read on for some WordPress basics that will save you a lot of time and energy.
Learn and Utilize SEO
Search Engine Optimization – it’s a phrase that strikes fear in the hearts of many WordPress newbies. Thankfully, there’s nothing to be afraid of. The phrase simply means optimizing your site and permalinks to be more appealing to the major search engines – Google, Bing and Yahoo.
This takes a bit of research, but nothing too time-intensive. Pare down your permalinks so that they contain all the major keywords you want, but read like actual titles or sentences. Get rid of any numbers or codes which only you understand – your potential audience won’t know what they are, and will be less likely to click through to your site.
Properly optimizing SEO also means avoiding cramming your permalinks, titles and virtually everything with keywords. Think about it. If you’re shopping, are you more likely to click on a listing for “Soft 100% Cotton Tee Shirt” or “Cotton Tee Tees Shirt Shirts Womens Mens Children Soft Softest Clothing”?
Utilize Your Footer
It’s not the most immediately visible part of your site, but the footer – the small area at the bottom of a page where you can add copyright, links and other pertinent information – shouldn’t be overlooked. Add your information and, if you have certain premium WordPress themes, add a short biography.
Why spend time on something that’s often never looked at? Because if people do go looking for it, they expect to find something. Even if this is just a small percentage of your website traffic, it’s worth the few minutes to present your site in the best and most professional manner.
Image is Everything
You’ve heard this expression before, and it’s as true on WordPress as anywhere else. Your site will likely contain at least a few images (if it doesn’t, it should – web users expect them from a polished site). Those images should be crisp, sharp and attractive. However, it doesn’t end there. Images are another opportunity to use SEO to your advantage.
Your image can have a title, which will pop up when a user hovers over it. If you’re writing a cooking blog, for example, you don’t want the pop-up title to say “Bread.” You want users to see “Ultimate Easy Dark Rye Bread Recipe.”
Images also have alternate text tags. These will be viewed (or heard) if a user can’t view your image, or if they’re utilizing an assistive listening device. Be sure that these alternate tags are clear, and resist the urge to stuff them with keywords.
With a few common-sense tips, you’re well on your way. Work slowly, and look up what you don’t understand – before long, you’ll be feeling like a WordPress professional with a freelance web designer singapore!